We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.Looking for the best selection of Kellogg's cereals? Look no further than So Sweet Shop UK. Donate WE CAME UP SHORT.Īnd we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future-you.Īnd we hope you might consider pitching in before moving on to whatever it is you're about to do next. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way-and we're optimistic we can keep making real headway by being real with you about this.īecause the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June. That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal. The EWG has more breakfast factoids and suggestions here.īy signing up, you agree to our privacy policy and terms of use, and to receive messages from Mother Jones and our partners. If you prefer your cereal a bit less austere, these major brands are good choices, says EWGĮven cheaper, and hardly any sugar at all: a bowl of oatmeal. So what’s a parent to do? In my house growing up, my folks were partial to a rather dreary cereal called Amaranth Flakes. Not surprisingly, General Mills has joined other food, media, and entertainment companies in calling to replace the government proposal with industry’s more lenient guidelines.īut major cereal makers don’t even take their own industry’s targets seriously one-fourth of children’s cereals contain too much sugar. Far more meet the industry’s standards for foods nutritious enough to be marketed to children.Įighty-two percent of General Mills children’s cereals don’t meet the federal guidelines, but only 5 percent fail to meet the industry’s standards. More than three-quarters of children’s cereals do not meet the federal Interagency Working Group’s proposed nutrition guidelines for 2016. Quaker Oats Cap’n Crunch’s Crunch BerriesĮWG points out that the sugar content in these dessert-like cereals is much greater than federal guidelines recommend: Quaker Oats Cap’n Crunch’s OOPS! All Berries The top 10 worst, ranked by percent sugar by weight: 1 And they aren’t the only ones: EWG found that three of the most popular kids’ cereals (Kellogg’s Honey Smacks, Post Golden Crisp, and General Mills Wheaties Fuel) contain more sugar per serving by weight than a Twinkie, and 44 others have as much sugar as three Chips Ahoy cookies. In case you couldn’t tell from their names, those cereals pack in a lot of sugar (or corn syrup, but as I’ve said before, basically same diff). But boy was I wrong! In perusing a new report on sugar cereals from the Environmental Working Group (EWG), I learned about many modern cereals my seven-year-old self would have been clamoring for, including Smorz, Froot Loops Marshmallows, and Cap’n Crunch’s OOPS! All Berries. I’d always kind of thought that the demise of Ice Cream Cones Cereal proved that even stressed-out parents wouldn’t go for such an unapologetic nutritional disaster. Apparently, it didn’t make it into very many other shopping carts either: According to Wikipedia, it lasted for only a few months in 1987. That name really tickled Mom, the sheer audacity of it. It wasn’t even trying to sound healthy! Needless to say, Ice Cream Cones never made it into our shopping cart. Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.Īs a kid, I once begged my mom for a product called Ice Cream Cones cereal.
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